Most of the Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges.

It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their friends, neighbors and family. Not all the time is spent surfing on the internet.

To ignore the value of off-line marketing is to leave 65-70% of the money to be made from your websites on the table.

Some suggestions for creating an off-line advertising/publicity campaign are :

Let your local papers know that you have an unique product that will benefit the local community and you are able to help them save time, learn more and be more effective in their daily lives. This could lead to an interview with a local reporter or even with a national with your website product as a featured item and will drive people to at least see what the buzz is about.

At the very least it will create an awareness of your domain name or product in their sub-conscience mind.

Try finding a local business that is related to your product and offer them a discount voucher to give their customers for your product.

Take out small ads in local or niche magazines to advertise the product. Some ads are relatively cheap comparable to a solo ad in a main ezine.

Try handing out flyers with a special offer in the high street or find shops that would allow you to leave them on the counter for customers to pick up.

Try sending a fax broadcast to businesses that could benefit from your product. Some companies have lists of fax numbers and can send out the fax for as little as interview each.

If you can develop an unique twist or benefit of your product or service, then you could become newsworthy and even get an interview with a local reporter, who can write a better article than any you could put together for their readers or listeners.

Investigate the possibility of sending out Press Releases to the local media. Send them your product for review. Get a well known celebrity to endorse your product.

I am sure you can think of many other ways to use off-line marketing, other than sticking notes on lamp-posts to create an awareness of your site.

Of course online marketing is also very valuable and one of the best things you can do for your online or affiliate business is to start your own blog. The advertising you can get from having your own blog can be priceless and unstoppable. If you need help starting your own blog, do a search for “WP Blog Starter” This is a great program that will help you get your own blog up and running fast.
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It was only a matter of time before creative women found a way to have it all: family time, an income, and an outlet for expressing their talents. The Internet has given scores of stay-at-home moms access to a vast business network. By taking advantage of internet solutions, moms can launch successful businesses on their own terms.

More and more moms are finding a way to indulge their maternal instinct while staying in touch with their inner entrepreneur. The Center for Women’s Business Research recorded a 32 percent increase in women-owned businesses from 2002 to 2008. Revenues of those businesses grew at a rate of 48 percent and employment by 27 percent in the same period.

Clearly, moms are looking beyond the cubicle for benefits the corporate world can’t provide. Women entrepreneurs cite job perks like ” starting dinner at a regular hour , and never being worried about children at home alone after school.” Home businesses allow moms to work just as hard as they would in a corporate environment, but on their own terms.

A Little Help from Internet Solutions

How do they do it? The engine of home business is the Internet. Moms can market , source, and distribute products online, from the comfort of the park , or the home office. They capitalize on low-cost marketing tools such as social business networking websites and internet marketing campaigns. Many moms tap into online networking tools through Twitter, Facebook and Tradeseam.

Here’s a look at some creative moms and their e-commerce ventures:

Personal Trainer. Jennifer Hairston quit her job as a full-time physical therapist to care for her 3-year-old daughter. But she hasn’t missed a beat professionally. Hairston founded a business as a personal trainer, marketing and managing her personal training services from home. To get started, she posted ads on local message boards, advertised through social networks and generated sales leads using online marketing strategies. Event Planning. Monica Moody found her path back home in an event planning venture. In 2004 she launched Spa Party Creations, which organizes on-site spa retreats for women and girls. To get the word out about her business, Moody relies on a strong e-commerce website that “provides visitors with access to great resources,” from information to event planning ideas.

Home Schooling. Education is at the forefront of every new mom’s mind. Some of them take the interest a step further by setting up an educational home business. Former LA Raiders cheerleader Tanya Hutchison founded a home business teaching social etiquette and performance to children. Jackie Friedman Mighdoll started the Sponge School, which offers language classes for toddlers, to help children capitalize on their ability to absorb foreign languages.

Personal Assistant. Beth Adams founded a personal assistant firm on the strength of her multitasking ability, honed while raising four children. Her service My Girl Friday helps moms and other clients master the minutiae of daily life, taking care of errands, cleaning out closets, etc. Home-based virtual assistants take care of errands online. As a virtual assistant, you can help busy people with: travel planning, email and mail correspondence, bills and bookkeeping, organizing appointments and meetings

Staying at home with the kids no longer means staying out of the public sphere. Count on business services such as Website design, Search Engine Marketing, and Search Engine Optimization to help you find a virtual marketplace for your products or services. With a little creativity and vision, you can be a stay-at-home mom and an entrepreneur.

When you think about an internet home business, what do you think of first? Which aspects of a business on the internet are important? Which are essential, and which ones can you take or leave? What are the characteristics most successful internet business owners have?

You decide if this is you!

Owning an internet business can be a fun, profitable, and growing opportunity for the right person. But you must have the right characteristics to be successful. Some people are born with it, others have to learn these.

Home businesses today are quickly becoming the norm all over the world. With all of the economic problems, setting up own business can become the answer to many people’s money problems.

But what does it take to run a successful business? What are the characteristics of successful internet business owners? Internet businesses may be easy to set up and harder to make a success out of.

You need certain qualities beyond building a website to have success on the internet.

Here is a list of some of the most important characteristics of a successful home business owners.

1. You must love business. In particular, you must love doing business the internet way. This is all about sales and marketing online now, but there is a certain passion for what you are doing that must show through.

This passion will keep you working on days when the money is not so good. It will be your driving force. If you do not like, or even love, what you are doing you will become like almost everyone else and give up and quit.

The failure rate of internet businesses can almost always be traced back to a lack of passion for what they were doing. This is why it is so important to start your home business in a niche you have a passion for.

2. You must be a goal achieving person. This means that you must be able to set achievable goals. A goal-oriented business owner knows where to focus their time. The goals are the motivation to keep on working and creating success.

You build one more web page. Another blog post finds it’s way into your blog. You sit and click on traffic exchanges ads so you get the chance to have your own website seen one more time. The goals are what drives you.

3. Here is a great characteristic of a successful home based business person. They love the chase more than the end result. The pay days are the reward, but it is the journey that is the most fun part of doing a business online.

Have you ever talked to a person who says they have never worked a day in their life. It really never is work if you enjoy it. The worst jobs are the ones where you are sitting looking at the clock waiting for another work day to be over.

If you enjoy the process of success you will never look at the clock. You will probably even be surprised at how fast another day went by. And you will jump out of bed and run to your computer ready to get started all over again.

4. One final thing I want to mention. A successful business person never gives up. You will get knocked down so many times that you will wonder what hit you. That is part of the game. It will take a lot of effort on your part and I can tell you right now if you are quitter you will never be successful with an internet business.

This is 4 characteristics of a successful internet home business owner. This is not a nuts and bolts article, but rather things that you must have deep inside you to be successful.

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