All of us know how to make a blog. However, do you know how to promote that blog? Making and promoting a blog are 2 unrelated things. Making a blog is easily done.
Anybody who knows how to type a nice post can start it. Just continue making and posting fresh blog posts. The problem is, who is going to read all those posts?
That is where blog promotion comes in place. You have to learn how to promote your blog in order for your content can attract the targeted visitors. This is a skill that can be acquired. For example, you can promote a blog by utilizing SEO tactics. Here are a few SEO tips to help you get started.
Tip 1: Do keyword research.
Tip 2: Take care of on-site optimization
Tip 3: Make incoming links
Tip 1: Do keyword research.
Don’t just write & write with no regard for keywords. Visitors use search engines by typing keyword phrases in the search box. That’s the way your blog will appear in the search results. Therefore make sure you do your keyword research properly before writing next post. The goal here is to make sure the keywords you use bring traffic to the blog. Write your posts based on keywords that you know people are using to do searches. That will help and generate more traffic to your blog.
Tip 2: Take care of on-site optimization.
Most blogs are already search engine optimized. For instance, you know that the post title usually appears in the HTML title tags. The addresses are also search engine friendly. If you use Wordpress or Blogger, there is no need to do it. One detail to take care of is to use relevant anchor texts in your blog links. These links need to link to various pages on your blog, instead of just home page. Instead of using words like “click here”, include proper search phrase as anchor texts (e.g. “make money online“)
Tip 3: Get inbound links
This is the problem where many bloggers fall. Since you don’t control external sites, how do you persuade other websites or blogs to link to your? As a blogger, you should learn how to make relationships with other bloggers. You are supposed to visit other important blogs and start typing relevant comments. When the time is right, and you think that you know the blogger well enough, you can approach the owner and ask for a blog post exchange. A blog post exchange means that both of you publish a post linking to each other. This way, both sides are on the gain.
The motive why you should get inbound links is that search engines rank sites significantly by the number of those same links. There are some of useful internet marketing ebooks out there dealing with building backlinks. The factor that is also important is the quality of links. Only one link from the high PR domain can bring more value dozens, if not hundreds of links from less important pages. Visit this ebook blog to find out more about link building and Internet marketing generally. Once when you feel the top 4-5 Google SERPS, you will get hooked to SEO for the rest of your life.
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