Are You Thinking Of Starting A Blog? Do You Have A Weblog That Needs Freshening Up?
If you want to keep your Weblog fresh and interesting, then you need to post often. You can create different types of posts to keep your readers interested. This will also keep you from getting bored with your own Wordpress blog. Whether blogging to make cash directly from the Blog, or blogging to drive traffic to an Affiliate product, you should keep these five types of Blog posts in mind.
1. The Review Post
Review wordpress blog posts can help you to monetize your Weblog. You will take a close look at a product and give a review of it. This can include an affiliate link to the product. When reviewing, be sure to mention BOTH positive and negative comments about the product. Even if you totally loved the product, keep your evaluation balanced by mentioning a few things that could have been improved. Your readers will be grateful for your honesty and be more likely to trust your recommendation.
2. The Quick Tip Post
In between your longer posts you can do a “quick tips” type of post. These are normally 150-250 words. Sometimes we have a lot of information about our niche that we want to share but it may not be creditable of a full length post. In that case, post a quick tip. This should be focused on ONE key area of the niche. For example, “How to Plant a Tulip Bulb” would be a quick tip article for a gardening Wordpress blog.
3. The List Post
Wordpress blog readers love lists! The most popular Blogs make good use of lists. You can create lists that fit with any topic that you can think of. This is a great way to convey information online because it can be easily scanned by web readers who are “skimmers.” You can also create lists of different ways to accomplish a goal in your niche. “10 Ways To Prepare Your Soil For Planting” would be a great list for gardeners.
4. The Interview Post
Interviews will require some preparation, but they are very valuable to your Blog. Interview someone in your niche and then share the results of that interview with your readers. This will not only provide important content for your Blog, but will also bring more traffic. Most likely, the person you interview will also publish the event on their Wordpress blog or Website, directing traffic to your Blog.
5. The Instruction Post
This is comparable to Quick Tips as you are providing your readers with important information. However, these Instruction posts will go into much more detail on a certain topic. Sometimes your instructions can even be divided into two or three posts or courses. Look at comments and questions from your readers to find what topic would be most helpful to your readers.
As you Wordpress blog, remember that your readers like assortment. Do not always write the same type of post. Put a little variety in your Blog to keep it fresh.
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Micro Blogging As A Legitimate Promotional Tactic
Micro blogging is a relatively new phenomenon and in 2008 in particular, it has really taken off in a big way. You know what traditional blogging is – you write regular posts about your niche. Micro blogging is similar except that the ‘posts’ you write are tiny – usually no bigger than what you could fit into a mobile phone text message, hence the name ‘micro’.
When micro blogging first started to emerge there were many contenders but one seemed to stick out above the rest – Twitter. Over the last few years Twitter has become by far the clear leader in
the field. Although there are others with more features, such as Plurk, Twitter is the one that everybody is using and what this means is that you will get more followers on Twitter than any other
service.
The terminology is different, but micro blogging really is quite similar to regular blogging. You can go to somebody’s profile and see their updates which are equivalent to blog posts though typically people tend to update many times throughout the day as it takes mere seconds rather than hours.
There are many benefits to Twitter but I’ll discuss it here in terms of the marketing aspect of blogging:
1) Traffic
You can embed URL’s in your tweets (the Twitter version of updates) which means that you can link to your latest blog posts for example. If your followers like the sound of that they’ll click your link which is traffic for you. This traffic is of course entirely dependent on the size of your following and I find that I get a few hundred Twitter visitors a month which is not much. However, Twitter traffic is highly targeted.
2) Builds Trust & Authenticity
For me I think the biggest benefit is that Twitter makes you a little more human. You can tweet about anything and although it can be somewhat mundane to be tweeting about what you had for dinner, I’ll often tweet in a more personal way than I would post on my blog.
3) Networking
In a similar way as you follow other people, over time you feel like you are getting to know them too. Twitter allows you to send a message directly to another user.
Twitter is pretty useless if you don’t have followers but these days it’s much easier and faster to build up a Twitter following than when it was when it was first released.
One of the easiest way to get Twitter followers is to start following other people. For some reason there has always been a kind of “if you follow me, I’ll follow you back” mentality with Twitter.
Now, personally, I do not advocate following everybody who follows you because it can soon become unmanageable but you can use the tactic to grow your own following. Now what you need to do here is find people to follow who will be interested in your tweets – you don’t want to just follow a bunch of random strangers.
As you can see, Twitter can be very useful as a marketing and blogging instrument. The key is that you have to use ti correctly.
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Maintaining Your Wordpress Blog
This article will guide you through several specific activities but they are not related. You could set aside some time to do them all at once or you might just like to do one at a time. There are no hard and fast rules but I would suggest that all of these activities are done at least every couple of months, more often if you post to your Wordpress blog more than once a day.
The most important thing to do is to ensure that you are using the latest version of WordPress and all of the plugins you have installed.
WordPress is what is known as ‘open source’ software and that means that the internals of how it is written is publically available for all to see – including hackers. WordPress work very hard to ensure
their software is very secure and they constantly update it with new features and bug fixes. The problem is that every time they release a bug fix, they announce it which alerts hackers to its presence. If you do not update your version of WordPress as soon as possible, the bug can potentially be exploited by hackers who now know how it works.
To protect yourself from these security risks all you need to do is upgrade WordPress as soon as an update is available. This should not be a problem because the latest version of WordPress (from around version 2.5 onwards) has an in-built notification of when there is a new upgrade and one of the first plugins I got you to install back in lesson 7 was the automatic upgrade plugin.
The same theory applies to plugins as many of these are open source and subject to security risks too. Luckily since WordPress 2.6, you are now clearly shown in your dashboard when an update is available
for a plugin – a red box appears above your plugins link with a number indicating how many updates are available.
Bottom line – any time there is an update available for any WordPress plugin or WordPress itself, upgrade straight away. This should only take a few moments of your time. If you use something other than WordPress this guideline will still apply as all software is a potential security risk.
Sometimes we install WordPress plugins and then find something else to replace them or just stop using them. Every now and then it’s a good idea to just have a look through and see if you still need them.
For example I used to use a plugin that showed the pictures of people in the comments but this functionality is now built into WordPress itself so the plugin became redundant. If you no longer
need a plugin, deactivate it, check that everything still works and then delete it from your server. WordPress will still attempt to find updates of deactivated plugins which is just extra work that it doesn’t need to do.
Another very important thing that is often over-looked is keeping your about page updated and fresh. Many people keep the same outdated description of themselves and their blog for years. You should definitely watch out for this.
These are a few simple tasks that can help you keep your Wordpress blog up to date and working without any glitches.
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