How A Good Landing Page Can Improve Your Conversions.

By | Mar 14, 2010

In this article we will share some online money making ideas that will increase your online income. Most of the online advertisers are using the landing page where the user is transfered once he clicked on the ads. It is a good strategy to refer the customer to the specific landing page where he can register to the company instead of referring him to the homepage. The reason is very simple. If the potential client is landing on the homepage of the company’s site, a lot of information is available for him and he might be lost in the pages of your site and will forget why he is there at all. The tests proved that the conversion rate of the traffic that is referred on a specific landing page is much better than the home page or any other page of the site.

Though the secret of the success is not only using the landing page, but also having a good landing page. If you want a specific action from the user so it must be clear stated in the landing page that you use. For example most of the landing pages have the goal to make the user register, providing some details as name, email address, etc. This must be visually clear on the landing page. Let it sound unbelievable for you but a good landing page must be boring. We don’t afraid to characterize a successful landing page as boring, because according to the tests this is exactly what you need in order to make money on the net.

There are many designers who invest much time and efforts to make a great landing page. As a result we have a lot of landing pages that are stuffy, wild colored and distractive. You have only few moments of the users’ attention since he has landed on your landing page, and for that reason we advise you to make the target of it as clear as possible. First of all you need to remove all the agressive colors and unnecessary boxes from the landing page. If the action that you expect from the user is to join so you can add a short registration form in the central part of the landing page with at big button to join so that it would take the most attention of the user when he lands on the landing page. Use similar colors so that they would match the outline of the landing page and look calm.

It is very important to add some titles and few lines of text that will deliver a message to the user what he is doing on that landing page, how it will help him and what happens when he joins. This information will let the user feel safe on your landing page and he will be willing to join. Using a good the landing page is one of the great ways to earn extra money as it will dramatically increase your conversions.

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