Here is an advertising design idea that can challenge you to form imaginative ads instead of boring ones. I decision it the “Photo ID Design Model” and it is a very useful device if you create advertising for your company or organization. It is one in every of the easiest and handiest ways to make a placing ad, banner or poster. And it will nearly invariably offer you a result that gets noticed.
** Consider the photo id
Think concerning a “photo id” for a minute. Its most dominant feature is that the photograph. The opposite elements on the card “support” the photo — the person’s name, address, or ID number.
These things aren’t essentially less important than the photo. But the photo is clearly the most element. It is what the photo id is “about”, and that’s clearly mirrored in the graphic design of the card.
If you’re not used to thinking of graphic design as related to perform, this could appear like an overstatement — “Hey, it’s just a card with a picture on it.” But think concerning it for a minute. A photo id has the precise job of identifying a person. That makes the photo the most necessary part on the card. Therefore it stands to reason that the photo should be given the most attention.
** Build the photo the dominant component
When you apply the photo id model to a print ad, poster, billboard, banner style, or perhaps a TV ad the result is sometimes pretty straightforward. You assume the dominant part in the piece will be the image — the photograph. And you furthermore may assume the photograph can be the main “identifier” — the issue that defines the look and even the content or theme of the piece. As an example, you find a photo of a cool looking guy wearing sun glasses. And that image fits the message you’re attempting to convey in your ad.
Serious advertising designers may object that this turns the usual communication process upside down. They may say, “You must perpetually start along with your selling message, and notice components that illustrate that message.” For example, if you would like to sell “pet care” product, you must begin with the theme you would like to communicate, and then realize parts that illustrate that theme. Say your theme is something like “Our pet care products create happy pets.” This theme would then recommend various ideas for photographs and headlines.
After all this can be nice in theory, but in actual truth, advertising isn’t that straightforward. Really what usually happens is that you begin out with a fairly specific plan (“Our pet care merchandise build happy pets.”) As you try to develop it you notice it doesn’t quite work or you cannot notice the photograph you had in mind. Then as you are perusing through the pile of accessible “pet care” photos you see one that evokes an attention-grabbing response. Therefore you modify your original concept to fit the accessible photograph.
In different words, the photograph has become the “organizing theme” for the ad. If you continue to suppose this distorts or perverts the communication method, suppose about all those cleavage footage on the front of women’s magazines. The duvet designer knows that cleavage sells magazines. So the photo is the starting point. The remainder follows.
** Components of the Photo ID Model
Of course there are not any rules regarding what components your banner or poster ought to include, however usually they should be as follows:
1. Product photo or photo collage
2. Main Headline
3. Product Description or sales pitch
4. Company Identifier (Logo, address, etc.)
Something additional than this can tend to create it overly busy. This can be especially the case with posters, billboards and banners which are sometimes meant to be viewed from a distance. You ought to not strive to convey detail. Just your primary selling message, and perhaps an overall image.
** Creativity is often vital
An necessary way in which a “photo id” is totally different from an ad is that it lacks the artistic mission we have a tendency to normally go with ads. We tend to do not expect ads to be simply a picture of the merchandise, or the shop front, or of the company president. We expect them to be persuasive — to “sell” the merchandise or plan — and we tend to normally assume that takes some creativity.
In fact, one amongst the problems with the photo id model is that we tend to may finish using it as an uninspiring formula for cranking out ads. We have a tendency to could slip into the habit of counting on the format — dominant photo, major headline, sales pitch, company identifier — and simply assume it’s unnecessary to use our imagination. We tend to could suppose it is not necessary to make an fascinating headline, as an example, or explore for a striking and memorable photo.
In different words we usually settle for the ordinary instead of returning up with one thing creative. We accept a monotonous description of the product rather than a creative statement of what it can do for me, what downside it can solve, or how abundant cash I am going to avoid wasting if I purchase it.
As a general rule, in advertising creativity is almost invariably better than the shortage of it. Of course, this is often troublesome to prove. And even worse, several people claim they need no creativity in them, thus they think this excuses them from trying a little harder to come back up with an attention-grabbing headline plan or slogan.
But even if you are “creatively challenged” you ought to still attempt simply a very little harder. Because in advertising it very comes down to this: “Do you would like your ad, your poster, your billboard, or your banner to be effective or not?”
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